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  Last Updated on 12/17/2008

'Born Learning' Campaign Kicks Off in Cadillac, Michigan

 

Michigan Association of United Ways newsletter, June 2005

On June 15, 2005, the Executive Director of the United Way of Wexford County, Diane Dykstra, along with many community partners, launched the Born Learning campaign. The launch was held at the Downtown Cadillac City Park. The event was described in the brochure as, "Learn about a new community initiative to help parents and caregivers of young children gain tools and tips to turn everyday moments into fun learning opportunities."

The event included:
* Free Born Learning 'Kid Basics' kits to all caregivers
* Child activity demonstrations
* Story telling
* Parenting and childcare information
* Ranger Rick will have a tent set up and show parents how to use the outdoors as an opportunity to learn.

In an interview with Mardi Suhs, from the local newspaper, the Cadillac News, Diane said, "This is a three-year campaign. We are going to help parents and the community focus on the importance of early childhood learning. Born Learning is the name of a national initiative between the United Way and the National Ad Council, who creates and donates ads for public awareness. "

"One of the national impact agendas for the United Way is early childhood success," Dykstra said. The reason this issue has moved to the forefront, Dykstra continued, is the recent rash of kids being kicked out of preschool."

"An emerging problem in our community and others," Dykstra explained, "is that there are kids who are not able to handle preschool. It's new. That never happened before." She also said that local school superintendents, when surveyed, identified the No. 1 challenge they face is that kids are not ready for school.

"Getting ready for school is an important factor to contribute to success in school as a child and as an adult."

The goal is to help parents turn everyday events like bedtime, errands, cooking and chores, into learning moments. That, in turn, will help with school readiness and success.

"Another thing we have figured out," she said, "is the expense of how much it will cost our society for not helping focus on young children and make sure that they are successful in school. Maybe if we had started in the young years, when most of their development takes place, maybe we can save society."

To read the complete article in the Cadillac News, see below:

 
'Born Learning' kicking off in Cadillac City Park
Mardi Suhs, Cadillac News, June 14, 2005

CADILLAC - A community-wide initiative is being launched to help parents turn everyday moments into fun learning opportunities.

The Wexford County United Way is partnering with everyone in the community that works with young children.

"This is a three-year campaign," explained United Way Executive Director Diane Dykstra. "We are going to help parents and the community focus on the importance of early childhood learning."

"Born Learning" is the name of a national initiative between the United Way and the National Ad Council, who creates and donates ads for public awareness.

"One of the national impact agendas for the United Way is early childhood success," Dykstra said.

The reason this issue has moved to the forefront, Dykstra continued, is the recent rash of kids being kicked out of preschool.

"An emerging problem in our community and others," Dykstra explained, "is that there are kids who are not able to handle preschool. It's new. That never happened before." She also said that local school superintendents, when surveyed, identified the No. 1 challenge they face is that kids are not ready for school.

"Getting ready for school is an important factor to contribute to success in school as a child and as an adult."

The goal is to help parents turn everyday events like bedtime, errands, cooking and chores, into learning moments. That, in turn, will help with school readiness and success.

"Another thing we have figured out," she said, "is the expense of how much it will cost our society for not helping focus on young children and make sure that they are successful in school. Maybe if we had started in the young years, when most of their development takes place, maybe we can save society."

Wednesday's event in the city park will include free ice cream and story telling techniques by the Cadillac Wexford Library. Ranger Rick will have a tent set up and show parents how to use the outdoors as an opportunity to learn.

'Kid Basics' kits will be given to all caregivers. There will be other child activity demonstrations.

More information can be found at www.bornlearning.org.

 

 

 

 

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